Wendy Hoenig
H & H Business Development
Inducted 2024
Wendy Hoenig is a results-oriented, global business and technology leader. Her direction, mentorship, and ability to choose winning technologies made major contributions to the plastics industry during her tenure at The Dow Chemical Company. There she held multiple leadership and executive positions in North America and Europe from 1986 to 2010, including Global Business and R&D Director for Ventures and Business Development for the Performance Plastics & Chemical businesses as well as Vice President of R&D for Dow Coating Solutions. Most recently, she served as Chief Marketing & Sales Officer of Peak Nano.
She and her global team launched new businesses and product lines that now contribute over $1 billion in sales to Dow. Hoenig led the early-stage market development of INSITE Technology for use in medical, automotive, and packaging. Later she led the commercialization of INSPIRE™ Performance Polymers, Bluewave™ Polyolefin Dispersions, INCLOSIA which is now leveraged for solar panels, and INFUSE™ Olefin Block Copolymers for films and elastomeric applications.
For these career achievements, Hoenig was awarded the 2018 Women Breaking the Mold award from Plastics News and the 2018 Rice University Outstanding Engineering Alumni Award. For Leadership, she received the Dow Regional Genesis Award for outstanding people development. She and her Dow teams received four R&D 100 Awards. More recently, she and her team at Peak Nano were recipients of a 2021 R&D 100 Award, a 2022 Silver Edison Award, and a 2023 Gold Edison Award. She holds 15 US patents and has been published in more than 20 industry publications.
As part of her mentoring, Hoenig serves on the External Advisory Board for Rice University Brown School of Engineering and was President of Rice Engineering Alumni Board. She is President of the Plastics Pioneers Association, providing scholarships to students. She is a past member of the Georgia Tech external advisory board for engineering and the National Paint & Coatings Science & Technology Committee.
Hoenig founded H&H Business Development in 2010, a consulting firm that provides technology and business assessments for private equity, venture capital, and start-ups. As part of the business model for H&H, she serves at start-ups as an officer to assist with commercialization. She launched carbon nanotubes for elastomers at Molecular Rebar Design and recently retired from Peak Nano where she helped commercialize nanolayer films for optics and capacitors.